Strategy

Better Life is our purpose, the reason why we exist. Providing the trucks and services that the world needs today, we are committed  to Better Life - to make  life better for people and the planet through sustainable transport solutions

UD Trucks - For Better Life

Our wanted position by 2025
The leader in sustainability among Japanese commercial truck manufactures

For over 80 years, UD Trucks has been providing the trucks and services the world needs today. Now the logistics industry is facing an array of challenges, from a shortage of truck drivers, higher demand for deliveries driven by the growth in e-commerce, to environmental impacts such as climate change and resource depletion.

To overcome these many challenges innovation and collaboration are essential for making the world a better place. We are committed to making life better - for people and the planet. This is our purpose, and we call it Better Life.

Guided by our Better Life purpose, we aspire to be the leader in sustainability among Japanese commercial truck manufactures by 2025.