UD Gemba Challenge
UD Gemba Challenge
A global competition held every other year to develop and demonstrate the service excellence of the frontline people in UD dealerships and workshops around the world.
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Cancellation of UD Gemba Challenge 2020

With the coronavirus (COVID-19) pandemic continuing to intensify worldwide, UD Trucks has the responsibility to prevent the spread of the disease and ensure the health and safety of our stakeholders. In line with the company’s guidelines on health and safety, UD Trucks has taken the decision to cancel all major events for the foreseeable future. This includes the UD Gemba Challenge 2020.  

UD Trucks truly appreciates the efforts and preparation by all people involved in this global event. The UD Gemba Challenge gets its name from the Gemba Spirit and this is a core value at UD Trucks. It is this spirit that fills our service market teams with passion and drives them to go the extra mile for our customers every single day. The UD Gemba Challenge will always be a crucial activity for UD Trucks and will be back in the future.  

Thank you for your continued support and please stay safe.

Sincerely,
UD Gemba Challenge Team


You can keep up with the UD Gemba Challenge by following the UD Gemba Challenge Facebook page. Here you will receive competition updates, as well as lots of other content showcasing the high skill level at UD Trucks. Join us there to help us celebrate our UD Heroes!

UD Gemba Challenge

The UD Gemba Challenge was created in 2014. The idea was to launch a competition that allowed our service market teams to improve and demonstrate their skills with the best in the UD World. The competition is now being held for the fourth time and invites teams from every UD market to compete. The UD Gemba Challenge gets its name from the Gemba Spirit. This Gemba Spirit is a core value at UD Trucks. It’s this spirit that fills our service market teams with passion and drives them to go the extra mile for our customers every single day.

UD Gemba Challenge

The UD Gemba Challenge is a perfect stage to showcase the competence and talent among UD colleagues, and to recognize the excellent work that is done in the gemba every single day. As teamwork is such an important part of success in the workshop, the UD Gemba Challenge is a team competition. The first two rounds of the competition are a mixture of technical, commercial and brand related questions. The best teams are then invited to the final, which will be held in Ageo in Japan, the headquarters of UD Trucks.

The goal of the UD Gemba Challenge

- To act as a motivational tool driving a global UD culture of loyalty, brand awareness and competence development
- To showcase the skills of UD service market teams   
- To ultimately deliver direct benefits in the form of improved knowledge and skills of UD colleagues, which will lead to an enhanced service experience for customers

Videos from previous Gemba Challenge are available on the UD Trucks YouTube channel:

Gemba challenge 2018 highlights

Gemba challenge 2016 highlights